Due to the steady stream of both local and international tourists visiting its resort island, Malay has emerged as the wealthiest municipality in Aklan based on revenue.
While most visitors flock to the powdery beaches of Boracay, the mainland provides a quieter and more immersive experience for those looking to escape the hustle and bustle of the crowds.
Notable attractions on the mainland include the Motag Living Museum, which offers an interactive insight into pre-Hispanic agricultural practices; and the verdant forested regions of Barangay Yapak, where elevations range from sea level to over 200 meters, presenting picturesque viewpoints and varying microclimates that change with altitude.
Other lesser-known treasures include Nagata Falls, which necessitate a challenging 3–4 hour trek through thick forest and river crossings, making it ideal for an enriching eco-travel adventure.
Additionally, the town features a Zipline and Skybike Adventure Park that provides ziplining and skybiking experiences across forested landscapes—an excellent choice for adventure lovers and thrill-seekers.