Santa Maria originated as a mission established in 1760, enduring numerous challenges of local revolts and invasions. The town has faced significant trials, including the burning of the town by the Chinese in 1638 and ransacking by Zambals during the Andres Malong Revolt in 1660–1661.
Today, Santa Maria is a tranquil town that balances its deep historical significance with modern agricultural and tourism initiatives, preserving its heritage while fostering local economic growth.
The town’s remarkable history is closely linked to its impressive 18th-century church that sits atop a hill, renowned for its distinctive fortress-like design. Its Baroque architecture, characterized by massive buttresses and features designed to withstand earthquakes, led to its recognition as a UNESCO World Heritage Site in 1993. Its elevated position and detached bell tower offers stunning panoramic views of the surrounding landscape below.
Other notable attractions in Santa Maria include Pinsal Falls, one of the largest waterfalls in Ilocos Sur, perfect for a refreshing dip or a scenic picnic. Legend says it is where Lam-ang, a hero from Ilocano epic tales, bathed.
Santa Maria is also home to Suso and Nalvo Beaches, serene coastal spots that are ideal for beachcombing, sunset watching, and quiet reflection away from the crowds.
Bia-o Mangrove Forest Park is a peaceful eco-tourism site where visitors can stroll through mangrove trails and learn about coastal conservation efforts.
And not to be missed are the local delicacies which inlcude balikutsa (sugar candy), muscovado (raw sugar), and sukang Iloko (native vinegar)—products that reflect the town’s agricultural heritage.
Whether you are a history enthusiast, nature lover, or simply seeking a peaceful retreat, Santa Maria offers a rich tapestry of experiences that blends colonial charm, natural beauty, and local craftsmanship.